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Why is it that some homes sit on the market for a year while others sell like hot cakes? Frustrated sellers will blame a bad market, while a good real estate profe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ssional will tell you that many times, a slow sale is often attributed to the listing price.

If a home is overpriced, buyers will stay away. But, if the price is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ompetitive with similar homes in the area and “shows” better than the competition, it will have a better chance of being sold quickly.

The secret is perfecting a t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

echnique that’s as American as apple pie: comparative shopping.

Although comparing houses with different styles, square-footages and locations is challenging, real

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

estate professionals still feel it’s one of the best methods to use when determining a home’s market value.

A responsible real estate agent will effectively evalua

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e a home’s worth through a process known as Comparative Marketing Analysis (CMA). Taking a look at assets, such as a swimming pool, bigger than normal living space

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s, a fantastic view, adjacent city parks and other attractions, the agent will begin to compare your home with similar properties, called “comparables,” that have s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ld in the area within the last six months. Typically, the agent is able to recommend a realistic price range that will ensure you top dollar and a reasonably

Howe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er, factors such as the amount of time needed to sell your home can alter the agent’s price recommendation dramatically.

Typically, people should check with real e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

state offices in the community to determine the typical duration that listings are on the market. Sales associates will explain that the marketing “norms” vary wit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

prices and properties. Based on this criteria, the agent feels confident that he or she will be able to sell it for a price that both you and the buyer will be ha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

py with. However, if you’re under time constraints because of unexpected job changes or moving agreements you’ve made on another property, this will narrow your ch

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ances of selling the home for top dollar in the market.

Assuming you have sufficient time to market the home, here are a few small steps you and your agent can tak

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to finding the right price for your property.

The best comparisons can be made with similar homes that have been sold within the last 45 days as opposed to the st

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ndard six months. Any longer and other factors, such as the economy, could cloud your view of how much your home is really worth.

Another good benchmark is to rev

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iew the selling prices of homes that have just been sold and are pending closes. Most MLS services provide information on deals pending that most real estate agent

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

should be able to shore with you.

A good rule of thumb before setting a price is to make 20 comparisons of comparable properties within a one-mile radius of your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ouse. Once completed you can feel comfortable that the price you’ve picked is a good gauge of the home’s worth and won’t discourage qualified buyers.

Being open a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd honest about what you see as the home’s greatest strengths and biggest weaknesses will also help an agent get a better feel for how to best evaluate (or assess)

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd market your home. Think of your home as if you were the buyer. If your home is listed at the right price, you’re well on your way to a speedy and fruitful sale

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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