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Calling your past clients on the phone to update your database is the perfect time to get their email address and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

let them know about any discounts, specials or new products you may be offering. Ask them if they would be inter

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ested in receiving a monthly email newsletter or participating in a new referral reward program that you just imp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lemented. A strong solid customer relationship is the best sales tool for generating future business, and as much

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as we hate to admit it, there’s nothing more impacting on sustaining customer loyalty than calling customers pers

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

onally. The main purpose for contacting your past customers on the telephone should be to
1. remind them ab

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

out your business
2. update their contact information (and get their current email address), and just as imp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rtantly
3. get them to refer you to others.

Once you’ve connected with them via telephone, your first quest

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion should be to ask how they’ve been. Then, establish whether they had a positive experience with your company o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r not. If not, see if you can salvage the relationship. If they did have a good experience, then you can pursue y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur original intent, to update info, get their email address, and their permission to stay in touch. By practicing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

targeted permission-based emailing on a consistent basis, you will save serious money on advertising through imp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

roving customer loyalty and keeping your customers longer. Repeat customers are cheaper to get and buy more produ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ct than a new customer. Some of the applications for sending permission-based emails to valued customers include:

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

1. Periodic discount offers that are good toward future purchases or business.

2. Reward Incentives in exchange

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

for referrals.

3. Coupons that can be forwarded on to others.

4. Monthly or quarterly newsletters with valuabl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e tips targeted to your customer's needs and wants.

My suggestion would be not to email your customers more than

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

twice a month. Emailing too often can have an adverse affect and cause your customers to get irritated with you.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

However, when you take time to re-connect with past clients and show them that you are personally interested in t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hem, the rewards can be significant, not only for generating repeat business, but also for getting more referrals

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Self Employment is integral to gaining true success. In true self employment individuals take the initiative and use creativity to develop their businesses and become committed to ensuring their success. Internet get rich quick schemes do not allow for the full development of the person and therefore will tend to fail as there is the likelihood of less commitment.

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