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ArticlePedia - The Power of Knowing Your Customer
Often times we believe the depth of our customer does not extend beyond that of the business they do with u
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s.
In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to tal
In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to tal
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
k to your customers about non-business topics, you will find that, more often than not, they are more than
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
happy to engage you in conversation.
By getting to know your customers, you can find a whole lot of valuab
By getting to know your customers, you can find a whole lot of valuab
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
le information from them. Such as where they live, do they have a family, what their hobbies are, do they h
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ave pets, etc.
By finding out this type of information, you can determine what their needs are, than proce
By finding out this type of information, you can determine what their needs are, than proce
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ed to tell them about the products you have, that you believe would be ideal for their needs.
Another plus
Another plus
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
when it comes to getting to know your customers, is that every time you speak with one another, you are st
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rengthening the business relationship you already have with them.
When I talk about getting to know your c
When I talk about getting to know your c
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ustomer, I don’t mean that you have to extend an invitation to them to join you at Thanksgiving dinner.
Al
Al
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
l you have to do is take a little extra time to get to know their names and what their needs are.
For inst
For inst
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ance, if you have a new customer whose name is Mike, and building train sets is his hobby. The next time yo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
u see him, you can address him by his name, and ask about how the trains are coming along.
One, he will be
One, he will be
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
thrilled that you remembered his name, and two, since building train sets is his hobby, he will be more th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
an happy to tell you all about it.
These types of techniques kick open the door to more sales. The better
These types of techniques kick open the door to more sales. The better
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a person gets to know you, the better they will begin to trust you, and the more likely they will be to do
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
business with you.
People prefer to do business with people they know and trust, it gives them a comfort l
People prefer to do business with people they know and trust, it gives them a comfort l
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
evel. So get to know your customer and work on earning their trust. They will not only do business with you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
. They will most likely refer their friends and family to you as well. Good luck.
This article may be rep
This article may be rep
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
roduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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