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I am doing research to determine what kind of business would be successful on the web. After spending days

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and weeks looking at web sites and reading hours and hours of come ons for "can't miss" deals I decided to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o it the old fashion way. I went to the mall.

My seven year old son and I visited our local mall the day a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fter Thanksgiving so that I could get ideas about what products are hot and what are not. The mall was pack

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d and it was almost impossible to find a parking spot. The day after Thanksgiving is usually the busiest sh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pping day of the year. It was a perfect day to observe which stores were busy and which ones were not.

Mos

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t stores had good traffic. The very large, name brand department stores had good but not overwhelming traff

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

c. Mid sized retailers with "cool" products like electronics, phones etc. were busy but not off the scale.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

his is a very big mall, maybe one of the biggest in the country, so there were many choices at every price

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

point for shoppers.

The IPOD store was a completely different experience. It was absolutely the coolest st

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re in the mall with all of the newest IPODS in stock. All of the colors, styles and accessories were on dis

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lay. The store was probably the size of any mid sized retailer at a typical mall and it was elbow room only

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. I estimated that there were 300 people in the store at one time. Mostly the shoppers were in their teens

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o the 30 year old range. The cash register had a long line and many shoppers leaving the store had already

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

urchased.

For me anyway I need to see something to believe it. I had no preconceived notion before going t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o the mall to observe. I simply wanted to see for myself who had the hottest products for sale. I am fairly

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sure that I got my answer. During the Christmas season, in 2006, IPODS are selling like hotcakes. My guess

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s that for the forseeable future selling IPODS and IPOD accessories would be worth serious consideration fo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r any business.

Oh about my seven year old son. He stood in line for thirty minutes at a game store in the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mall to play Call of Duty (I think) on an XBOX 360. There may be a marketing opportunity in there as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In most cases when we talk about college graduation, several promising life changes occur in our minds. Promising careers, independence and a new start in life are exciting. However, although it means the beginning of something new, it still signifies something less enjoyable. The repayment of several student loans can cause stress.

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