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This article will show how to use a community journalism (also called participatory journalism) platform to build and maintain a community by using the internet as a mean of commu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nication between its members.

Why is community building important?

We are all part of communities whether we realize it or not. We have our local com

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

unity, national community. Some are members of clubs or groups. Some are fans of a band or play hockey. Schools, Colleges, universities and workplaces are also communities.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Having a closer and more committed communities could benefit us all. Think about big corporations. In such workplaces people hardly know one another while they have so much

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n common. A tighter community in the workplace will make people feel more attached. Bring better communication and more productive relations between different departments, branche

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s or even people at the same room.

Stronger communities also provide reliance when times gets rough or when crisis hits. The stronger the community is, the better the c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ance it will work together to solve problems and learn from past mistakes.

The internet is the ultimate community building tool

A good community needs

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a central place where community members can meet, communicate with each other, display ideas, share experiences and sound their voices. A community magazine is the perfect mean

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of communication and has numerous advantages as a community meeting place.

Here are some of these advantages:

1) Accessible to anyone from anywhere at any t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ime
A community website is accessible from almost anywhere, community journalists and other members can participate at their own free time without constraints of time and p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ace.

2) Democratic and empowers the individual
Anyone can express their opinion and submit their own content. It's the glue that keeps the community together. Th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fact that everyone has a voice is key.

3) Free of charge
Websites like www.comagz.com provide some communities with their own community magazine which is free a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd does not incur operation costs.

4) Requires minimal moderation or attention
Platforms like comagz.com provide the entire community members with the ability to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

post content and decide which content should be promoted and shown on the front page for example while throwing out inadequate content. All this is done by a voting system and al

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gorithm which manages the content according to the reader's votes.

What are the ingridients of a good community magazine platform?

• An online magazin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

look and feel with nice layout.
• Sections for news, articles, recommended links and personal columns
• Flexible Categories for easy browsing
• Easy submissi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on of items by all members
• Automatic management of content items according to users votes
• Forums for discussions and search for finding old posts.
• Expos

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re of the content to all major search engines and blog aggregators

Conclusions

Building or enforcing a community and tightening the relations between its member

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s can be both fun and beneficial. The web is a great enabler for community building. Community members can serve voluntarily as citizen journalists and write for the community blo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or magazine. Setting up a community magazine is easy and cost free. So what are you waiting for?

Check http://www.comagz.com/webmagazine/ for an example of a CoMagzine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you have followed through with creating a decent business plan, then you are ready to pick a location. You might already have one in mind. But, you need other things to think about.

Many people when voting for the President of the United States are not very concerned with who is the Vice President on the ticket. This is unfortunate because the Vice President of the United States very much does matter. In the last election we saw that the Liberals or Democrats put up John Edwards a Senator, as The Vice President on the Democratic ticket.

A communications specialist can work in human resources, advertising, publications, research and development, sales and marketing, training departments and much more. Find out the best way to become a communications specialist.

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