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Selling is a great career choice that can provide people with freedom, security and daily challenges to keep their

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mind energized and stimulated. Unfortunately, many people in the selling profession view it as an easy job that doe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sn't require an investment of time or effort to improve or advance their career. However, surviving long-term in th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e selling business requires some powerful techniques and strategies. Developing 'street smarts' is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

just one of them.

By my definition 'street smarts' encompasses three distinct things working in unison. These are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, being in a constant state of conscious awareness, questioning the information obtained and learning from mistakes

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. This seems straight forward enough but it is implemented as a strategy by very few individuals.

'Being i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n a constant state of conscious awareness' simply means to focus on the present and observe what is going

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on all around you while you are interacting with a prospect. This will alert you to potential difficulties that mig

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ht be creeping in on you. Just imagine how alert you would want to be if you were walking down a dark street in a t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ough neighborhood. Bring this sense of awareness to your sales presentations.

'Question the information yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u obtain through this awareness'. This simply means think about what it is that you are seeing and hearing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. Question its validity. Don't simply accept everything at face value. Don't just react or overreact. Rather,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng>'think, then act with purpose'. Not everything on that dark street is to be feared. Neither is everythi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng always safe.

'Learn from your mistakes'. Many individuals fear mistakes. However they can be o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f great benefit if we choose to use them as learning opportunities. When a mistake occurs, it creates an opening th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rough which to change course and alter our direction. Isn't it interesting how often so many people make a mistake

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and get an inappropriate result yet on the very next opportunity will repeat the mistake?

Referring again to being

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

out on the dark street in the tough neighborhood, I would think that if you are getting beaten up every time you w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

alk down a particular street, it's probably in your best interest to find a different route home. What do you think

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You've fantasized about working from home, starting your own business, and spending more time with your kids and family. You are not alone, millions of people just like you want to and do.

Theory consistently states that the reduction of hierarchy and “flat” organisations are better suited to increasing optimal performance. Reality shows us that even the flattest organisations have hierarchy and that it cannot be completely eliminated. Further, hierarchy has value – for example, there are compelling arguments that people look for and follow good leaders.

Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope.

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